Your hotel has potential.Let's bring it to life.

We know the hotel business inside out.
We know the hotel business from the inside, including what goes on behind the scenes.
We turn hotels into places where guests and locals come together for music, culture and a good time. Resort or city hotel, the potential goes well beyond a room for the night.
We turn bars into live music venues, make room for art and culture, showcase local makers and put emerging artists on stage.
We once recreated the Beatles’ legendary rooftop concert at Apple Corps. We got it so right that even the police turned up.
That’s the part you see. Behind it sits the strategy and operational work that makes it happen and gives it a business purpose.



WHAT YOU SEE

The Fireworks
v
Hotel lobbies transformed into concert venues
People tapping their feet to a live band
A wicked crowd dancing alongside the coolest locals
Markets and workshops bringing local traditions to life
Yoga sessions with Tibetan singing bowls and sitar music
All sorts of unexpected ideas brought to life
WHAT YOU DON’T SEE
Increased F&B revenue
Higher average spend per guest
A greater share of guest spending captured by the hotel
More visitors to the hotel
Better use of underused spaces
Guests spending more time at the hotel
Additional revenue
Higher occupancy on specific dates
Visitors who aren’t staying at the hotel
Organic social media content
Greater brand visibility
Stronger lifestyle positioning
MORE
Time at the hotel
MORE GUEST SPENDING
GREATER RETURNS

From the ground up
I choose to be this
I choose to be this


