We've lived through many trends and scenes

Because, let’s face it: we’re always right in the middle of the biggest happenings.

We turn all kinds of businesses into meeting points for fun, culture and connection. And hotels, whether resort or urban, are exactly that: spaces where guests and locals come together, with all the potential to become something much bigger.

We transform their bars into live music venues, create spaces for art and culture, organize showcases for local artisans and support new talent by producing concerts for emerging artists.

Once, we even recreated the legendary Beatles concert on the rooftop of Apple Corps. It turned out so accurate that the police actually showed up.

These are just the tip of the iceberg of something that creates trends. But to make things happen at that level, there has to be a reason…